Beverage Distribution

 The Beverage industry in Nigeria is focused in the distribution of products such as canned drinks, food drinks, soya milk and energy drinks. The demand for the Industry’s products by Nigerian consumers is estimated to now be in excess of ₦500 billion per annum. The low purchasing power of the average Nigerian consumer, however, dictates that fortunes in the Industry are highly dependent on the affordability of products. The low level of infrastructural development and the tropical climate also accentuate the importance of the shelf stability of products as a factor for success in the Industry. Other factors such as the finance and already existing competition, not forgetting the fact that there are still experiences of erratic power supply in the country for a small firm going into the manufacturing of these products are some barriers to new entrants.