What do LAMID Business Guides contain?

Tue, 07/09/2013 - 16:57 — samod

A LAMID Business Guide provides you with detailed and well researched information and guidance that have been broken down below:



The executive summary provides you with crucial information that covers everything from the point where you start the business, through its operational structure to the point of further research and growth of the business. The executive summary contains:


  • Required start-up cost
  • How to secure funds, loads and how to draw out a repayment plan
  • The operating structure of the business
  • Dynamics of your operating industry
  • The growth potential of your selected business
  • Researched business location


Business Objectives

These call for the development of guiding principles that enhance the reputation, financial and operational viability of the business. The business objectives contain:


  • Defined targets/goals for your business
  • Financial aims


The Industry, The Market, and The Competition

This gives a complete analysis of the industry under which your business is classified, defines who your customers are as well as opportunities to explore in order to give your business a competitive advantage. This section contains:


  • Industry profile
  • Customer profile
  • Competitive analysis
  • Competitive advantage of the business


Products and Services with Sales Forecasts

Here, you access well researched information on the peculiar form/structure of your product/service, practical recommendations as well as sales forecasts.


  • Product or services to be furnished
  • Product pricing and sales forecasts


Marketing Plan

The marketing plan is designed to show you how your product/service gets to your target audience (customers/clients), your product’s unique edge and how to set up feedback mechanisms. The marketing plan contains:


  • Promotion: Means of creating product awareness, plans to meet target customers as well as benefits and quality of products.
  • Distribution Channel: Availability of the order placement and how the customers get access to the product or service.
  • Competitive Advantage: Advantages the business has over other businesses and reasons they are considered advantages.
  • Feedback: Ways of soliciting customers' opinion and methods in which the business will be evaluated.


Start-Up Considerations, Needs, and Costs

This section provides you with details revolving around starting up the business; resources required for the business, factors to consider for location and benefits of building business relationships.


  • General start-up concerns and considerations
  • Personnel
  • Durable and non-durable start-up equipment, materials, and supplies
  • Suppliers and product sources
  • Business location
  • Business facilities
  • Initial start-up and operations plan
  • Utilizing customer feedback
  • Maintaining Standards


Financial Summary

The financial summary looks into the financial structure of your business with particular interest in having a registered business name, financial obligations for the first three years, estimated start-up costs as well as profit margins and revenue. The financial summary contains:


  • Annual cost summary
  • Recommended Initial Investment
  • Estimated gross revenue, expenses, and profit