LAMID designed a business strategy, managed initial recruitment, and helped with the formation and installation of a human resources management system for Wonderfoods Nigeria Limited (now Promasidor). This partnership has helped the company achieve market leadership within five years and expand to several countries including Benin, Niger, Chad and the Central African Republic. Today, Promasidor holds a leading position in the Nigerian powdered milk market with its COWBELL MILK brand and other products, which has found its way into the hearts and homes of thousands of consumers. Promasidor Nigeria also sells its products in many neighboring countries.